First, What Is Digital Marketing?

Imagine it like this: online marketing is simply a method for brands to sell what they’re selling through the use of the internet. That entails websites, email messages, social media updates, search engines, and even the advertisements you see when you watch YouTube. The idea is clear reach the right people and spark their interest.

To with whom are you speaking?

Before you put up anything on the web, you have to understand whom you’re speaking to. Are they teenagers? Parents? Entrepreneurs? What are they grappling with, and what are they looking for? Once you understand that, you can develop things they’ll actually pay attention to.

Your Website = Your Online Home

If you have a brand or business, your website is your online home or store. It must be pretty, easy to navigate, and provide all the essential information in a clear manner. In addition to that, being on platforms such as Instagram or Facebook actually works—just go where your people are.

Want People to Find You? That’s SEO.

When you search for something on Google, did you ever wonder why some websites appear at the top? That’s due to SEO (Search Engine Optimisation). If you apply the correct keywords, produce useful content, and your website loads smoothly, Google will favour you.

Content Is Your Superpower

People won’t always buy from you the first time they lay eyes on you. But if you continue to give them helpful or entertaining stuff—such as tips, how-to videos, or stories—they’ll begin to trust you. Content is how you build that relationship.

Be Social, Not Just on Social Media

Don’t post and ghost. Engage with people in the comments, respond to messages, and be human—not a brand conversing with itself. That is what creates a genuine connection.

Emails Still Work (Seriously)

Although it may seem like old news, emails are still one of the best methods of staying in touch. Send deals, updates, or even a brief tip. It reminds people of you without being aggressive.

Paid Ads: Like a Shortcut

If you’re just starting out and want quick visibility, you can opt for running paid ads on Google or Instagram. You decide who views your ad and where it appears. Just don’t waste money—start small and figure out as you go.

Watch and Learn

The good news? You can measure everything. Google Analytics or see your Instagram insights. Look at what types of posts people engage with and where they’re falling off. The more you know, the more you improve.

By proper strategy we can grow our business brand as well as our personal brand.

Amrutha Mohan

---

Related Blogs